Understanding how AI tools recommend your business — and your competitors — to customers

The problem

Customers are no longer just Googling.

They are asking AI-powered tools questions like:

            •          “Best dentist near me”

            •          “Emergency dentist in {{Town}}”

            •          “Dentist for nervous patients”

These tools don’t show a neutral list.

They actively recommend some local businesses over others — often for reasons that aren’t obvious from traditional Google rankings.

Many businesses appear in some AI answers but not others, without realising it.

Pinpoint AI insights that shape your local visibility

AIsight helps competitive local businesses understand:

            •          How AI tools currently “see” them

            •          Which nearby competitors are being recommended instead

            •          Why those differences appear to exist

We start with a short, fixed-scope diagnostic — and only go further if it’s genuinely useful.

What AIsight does

The AIsight Audit (Founding Pilot)

AI Search Visibility Audit

A one-off diagnostic showing:

            •          Where your business appears across:

            •          Google AI Overview

            •          ChatGPT-style AI search

            •          Which other businesses in your area are being recommended instead

            •          Patterns that appear to influence those recommendations

Leverage Competitive Intelligence

Price: £199 (Founding pilot for local practices)

Turnaround: 3 working days

Format: PDF summary

*No contract. No obligation to continue.

Pilot pricing is limited and will increase once the initial cohort closes.

Example excerpt from a recent AIsight Audit (anonymised)

How AI tools recommend local businesses for the same town

Same location. Similar Google rankings. Very different AI behaviour.

This analysis combines multiple AI systems, query types, and comparative interpretation — not just rank checking.

What this shows

Despite similar Google positions, AI tools are not recommending practices consistently. Some competitors appear more frequently across AI systems, while others are omitted entirely depending on the platform and question type.

The full audit explains why this happens and which signals AI systems appear to rely on, rather than just showing rankings.

One illustrative pattern from this audit is outlined below.

·      Observation: The practice appears consistently in ChatGPT-style AI search for “best dentist in {{Town}}”, but is frequently omitted from Google AI Overview responses for similar questions.

·      Why this matters: AI systems appear confident describing the practice in conversational answers, but less confident selecting it as a summary recommendation in shorter, citation-style responses.

·      Early indication: This typically correlates with how clearly services, location, and specialisms are stated and reinforced across key pages — not with Google ranking position alone.

Specific page-level recommendations are provided in the full audit.

What this is — and isn’t

This is:

            •          A clarity exercise

            •          A competitive comparison

            •          A way to understand AI-driven recommendation risk

This is not:

            •          An SEO retainer

            •          Google Ads

            •          A long-term contract

            •          A generic “AI strategy” pitch

Why AIsight

This work is based on ongoing analysis of how AI systems surface and recommend local businesses in competitive markets.

The focus is:

            •          local

            •          comparative

            •          practical

Not theory. Not hype.